The Of What Is A Secondary Dimension In Google Analytics

8 Simple Techniques For What Is A Secondary Dimension In Google Analytics

If this does not appear clear, here are some examples: A transaction happens on a website. Its measurements can be (yet are not limited to): Purchase ID Coupon code Most recent web traffic resource, and so on. An individual visit to a web site, as well as we send the event login to Google Analytics. That occasion's customized dimensions may be: Login technique User ID, and so on.


Hence customized dimensions are needed. In Google Analytics, you will certainly not find any kind of dimensions related especially to on the internet programs.


Go Into Custom-made Capacities. In this blog site message, I will not dive deeper into custom-made dimensions in Universal Analytics.




The scope specifies to which occasions the measurement will apply. In Universal Analytics, there were 4 scopes: User-scoped custom-made measurements are related to all the hits of an individual (hit is an event, pageview, etc). As an example, if you send Customer ID as a custom-made measurement, it will certainly be put on all the hits of that certain session AND to all the future hits sent by that individual (as long as the GA cookie remains the very same).

4 Easy Facts About What Is A Secondary Dimension In Google Analytics Shown

You might send the session ID custom measurement, and also even if you send it with the last occasion of the session, all the previous occasions (of the exact same session) will certainly get the value. This is carried out in the backend of Google Analytics. dimension applies only to that particular event/hit (with which the measurement was sent)


That dimension will certainly be used only to the "trial began" event. Product-scoped customized dimension applies just to a specific product (that is tracked with Boosted Ecommerce functionality). Also if you send out numerous products with the very same transaction, each item might have different worths in their product-scoped custom-made dimensions, e. g.


Why am I informing you this? Because some points have actually altered in Google Analytics 4. In Google Analytics 4, the session scope is no much longer available (at the very least in custom measurements). Google claimed they would add session-scope in the future to GA4. If you intend to use a measurement to all the events of a certain session, you must send that measurement with every occasion (that can be done on the code level (gtag) or in GTM).

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

It can be in a cookie, data layer, or elsewhere. From now on, custom dimensions are either hit-scoped or user-scoped (formerly recognized as Customer Characteristics). User-scoped personalized measurements in GA4 job in a similar way to the user-scoped measurements in Universal Analytics however with some differences: In Universal Analytics, a user-scoped customized dimension (embed in the center of the customer session) was applied to EVERY event of the same session (also if some event occurred prior to the measurement was set).


Also though you can send out personalized product check my reference information to GA4, at the minute, there is no method to see it in reports effectively. (allow me know). At some factor in the past, Google said that session-scoped custom-made dimensions in GA4 would certainly be offered also.


However when it concerns custom-made dimensions, this extent is still Check Out Your URL not offered. And also now, allow's relocate to the second component of this post, where I will reveal you how to set up custom dimensions and also where to find them in Google Analytics 4 records. First, allow me begin with a general overview of the procedure, and after that we'll have a look at an example.




If you use it to primarily stream data to Big, Query and afterwards do the evaluation there, you can send any type of personalized criteria you desire, as well as they will show up in Big, Inquiry. You can simply send the event name, claim, "joined_waiting_list" and Learn More after that consist of the specification "course_name". As well as that's it.

The Ultimate Guide To What Is A Secondary Dimension In Google Analytics

Because situation, you will certainly need to: Register a criterion as a custom-made meaning Start sending out customized criteria with the occasions you desire The order DOES NOT matter below. You ought to do that pretty much at the very same time. If you start sending the criterion to Google Analytics 4 and just register it as a custom-made measurement, say, one week later on, your records will be missing that week of data (due to the fact that the registration of a customized measurement is not retroactive).


Each time a site visitor clicks on a food selection thing, I will send an event and also 2 extra criteria (that I will later register as personalized dimensions), menu_item_url, and menu_item_name.: Food selection web link click tracking trigger conditions differ on a lot of internet sites (as a result of different click classes, IDs, and so on). Attempt to do your ideal to use this example.


Go to Google Tag Manager > Sets Off > New > Just Links. By creating this trigger, we will enable the link-tracking performance in Google Tag Manager.


Go to your internet site and also click any of the food selection links. Actually, click at least two of them. Return to the sneak peek setting, as well as you must start seeing Link Click events in the preview mode. Click the first Link, Click event as well as go to the Variables tab of the preview mode.